If you have a business then you will probably already know how important marketing is, but are you missing out on marketing opportunities? Marketing your business correctly can be the difference between being successful and failing. There are many ways in which you can market a business such as online through a website or social media sites, creating leaflets and doing mail drops or cold calling. Only marketing using one avenue can be a risky strategy and may mean that you miss out on opportunities to get more business.
If you currently do no or little online marketing then this could be a route that you need to explore. Many people are using the internet to find services or products they need and therefore if you have no presence online, you will not be able to compete with those that do.
With any marketing it is vital to track what you are doing and the return you get but be sure to give marketing time as some is not instant and will take time.